Our Story

Truly Jewellery – Empowering Women through fabulous Jewellery!

Truly Jewellery is a fashion jewellery brand that offers stand out designs for women that thrive in life, have faced challenges, but always find time to indulge in a little bit of luxury and self-care.

Liz Hoye – My Story

I studied fashion and design for four years and loved being in this creative environment, but with a desire to travel and experience different cultures, I became cabin crew for Virgin Atlantic and went on to join British Airways. With fashion and travel as my core passions and work experience, I wanted to build on my career, so I left flying to become a sales account manager for a company based in Birmingham’s jewellery quarter. I travelled all over the UK visiting jewellers and working jewellers building strong relationships.


From a young age, my gut feeling was always telling me to create my own business and work for myself. I took the plunge in 2008, quit my job and made a start. I had spotted a gap in the marketplace for timeless luxurious fashion jewellery, with just a tabletop of jewellery and my first baby on the way the TJ brand was created.

Truly Jewellery delivers to customers around the world and also offers a jewellery concession service within luxury hotels, boutiques and spas.

Jewellery Concession Service

The Truly Jewellery concession service is available for hotels and independent retailers looking to add a glamorous jewellery brand to their lobby, boutique or spa. Our range of striking jewellery is displayed in exclusive glass cabinets and adds a unique gift service to your existing business.

Our Stockists

Here are a selection of Hotels and Spas that Truly Jewellery are working with.

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