Our Story


Empowering Women through fabulous Jewellery!

Truly Jewellery is a luxury jewellery brand that offers stand out designs for women who like to indulge in a little bit of luxury and self-care.

You will find our products retailed in some of the most prestigious hotels within the UK.

Liz Hoye – My Story

I studied fashion and design for four years and loved being in this creative environment, but with a desire to travel and experience different cultures, I became cabin crew for Virgin Atlantic and went on to join British Airways. I wanted to expand in my career, so I left flying to become a sales account manager for a company based in Birmingham’s jewellery quarter. I travelled all over the UK visiting jewellers and building strong relationships.

From a young age, my gut feeling was always telling me to create my own business and work for myself. I took the plunge in 2008, quit my job and made a start. I had spotted a gap in the marketplace for timeless luxurious jewellery, and with just a tabletop of jewellery and my first baby on the way the TJ brand was created.



Our Stockists

Here are a selection of Hotels and Spas that Truly Jewellery are working with.

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