Our Story

Truly Jewellery was created in 2008 by Elizabeth Hoye who spotted a gap in the marketplace for affordable and stylish fashion jewellery.

Elizabeth studied fashion and design at University and previously worked in the jewellery industry based in Birmingham’s famous Jewellery Quarter.

With a new family on the way, she decided to branch out alone and develop her own brand, selling jewellery to retail customers and also setting up a jewellery concession service. Elizabeth and her team personally select the jewellery and take great pleasure in choosing highly original, contemporary and unique designs that change regularly with the moving trends.

Jewellery Concessions

The Truly Jewellery concession service is available for those hotels, salons and boutiques who want to sell elegant jewellery to their customers.

We currently work with 4 and 5 star hotels and a range of independent spa’s and retail outlets where our range of striking jewellery is displayed in exclusive jewellery display cabinets.

Our sale has just started

Get 10% off items from the Inspire Me Collections.


Truly Jewellery are always looking for brand ambassadors and if you are a people person with a talent for selling and a passion for fabulous jewellery then this could be for you.

Our brand ambassadors earn money by social media promotions, attending events and hosting jewellery parties – please just contact us for more information.

Visit Us

Unit C23H,
Holly Farm Business Park,
West Midlands,

© Copyright Truly Jewellery 2018.